Advertising Policy

Our Advertising Principles

AZi Solutions creates and manages digital advertising campaigns for clients across Google, Facebook, Instagram, TikTok, LinkedIn, and other platforms. This policy outlines the standards and principles that govern all advertising work we undertake. We believe effective advertising is honest advertising — and that ethical ad practices deliver better long-term results than manipulative or misleading ones.

Platforms We Advertise On

We manage campaigns on the following advertising platforms:

• Google Ads: Search, Display, Shopping, YouTube, and Performance Max campaigns
• Meta Ads: Facebook and Instagram campaigns including Reels, Stories, and Feed placements
• TikTok Ads: In-Feed Ads, TopView, and Branded Hashtag Challenges
• LinkedIn Ads: Sponsored Content, Message Ads, and Lead Gen Forms
• Snapchat, Pinterest, X (Twitter): Available upon request

All campaigns are run in accordance with the respective platform's advertising policies. Clients are responsible for ensuring their products, services, and claims comply with applicable laws and platform policies.

What We Will Not Advertise

AZi Solutions will not create or manage advertising campaigns for:

• Products or services that are illegal in the target market
• Gambling or betting services without proper licences and platform approvals
• Adult content, weapons, or tobacco products
• Fraudulent, deceptive, or misleading products or claims
• Content that discriminates based on race, religion, gender, sexual orientation, disability, or national origin
• Cryptocurrency or financial products that lack proper regulatory approval
• Counterfeit goods or IP-infringing products

We reserve the right to decline any advertising engagement that conflicts with our values or ethical standards, regardless of budget.

Truthfulness and Accuracy

All advertising copy, claims, and creative assets we produce must be truthful, accurate, and substantiated. We will not create advertisements containing false claims, fabricated reviews or testimonials, misleading price representations, or deceptive urgency tactics. If a client provides claims that we cannot verify (e.g., "best in the world", "number one"), we will request evidence or reword the claim appropriately.

Targeting and Privacy

We conduct audience targeting in compliance with applicable privacy laws including GDPR and CCPA. We do not engage in targeting based on sensitive personal characteristics (health conditions, religion, political beliefs) except where legally permissible and appropriate to the service. We implement proper consent mechanisms for retargeting pixels and ensure all tracking complies with applicable cookie laws. All ad campaigns include clear advertiser identification — no anonymous advertising.

Ad Spend and Fees

AZi Solutions charges a management fee for running advertising campaigns. This fee is separate from the advertising budget you pay directly to the platforms. We do not mark up your ad spend — you pay the platforms directly, and we charge a transparent management fee for strategy, setup, and optimisation. This fee structure aligns our incentives with yours: we succeed when your campaigns perform, not by inflating your spend.

Reporting and Transparency

We provide monthly performance reports covering key metrics including impressions, clicks, conversions, cost-per-acquisition, and return on ad spend (ROAS). We will proactively flag when campaigns are not performing to expectations and recommend adjustments rather than continuing to spend your budget on non-performing campaigns. You retain full ownership of all ad accounts and can access them directly at any time.

Client Responsibilities

Clients engaging AZi Solutions for advertising services are responsible for: ensuring their products/services comply with all applicable laws in target markets; providing accurate information about their offering; having appropriate landing pages and fulfilment processes in place; responding promptly to qualified leads generated by campaigns; and disclosing any industry-specific regulations that may affect advertising (healthcare, finance, legal services, etc.).

Contact

If you have questions about our advertising practices, want to report a concern about a campaign, or would like to discuss advertising for your business, please contact us at [email protected] or via WhatsApp at +971 55 141 0797.