Editorial Policy
We publish a small number of guides and we would rather they were right than frequent. This is how they are made and what happens when we get one wrong.
The standard every guide has to meet
- It answers the question in the opening lines. If a reader has to scroll to paragraph seven, the article has failed.
- It contains something we actually know. Our own numbers, our own mistakes, the edge cases. A summary of other people’s posts is not worth publishing.
- Claims are checked against the source, not against another article. Where a platform’s own documentation exists, that is what we cite.
- It says when something is uncertain. Search behaviour changes and nobody has complete information. Guides that pretend otherwise age badly.
AI in our writing
AI helps with research and first drafts. Nothing is published without a person editing it and adding what a model cannot know. The full position is in the AI Use Policy.
Money and independence
- No paid placements. Nobody can buy a mention, a link or a recommendation in our guides.
- No affiliate links. When we name a tool, it is because we use it.
- No sponsored posts. We do not accept guest articles or link insertions, and we do not answer the emails asking.
- We recommend against ourselves when it is right. Several service pages tell readers when not to buy, and the guides do the same.
Corrections
If we publish something wrong, we correct the article and say what changed. We do not quietly edit and pretend the error never happened.
Found a mistake? Email [email protected] with the article and what is wrong. Factual errors are fixed within one business day.
Why there are so few
Publishing became free, so the internet filled with articles nobody needed. We would rather publish four things worth reading than forty that are not. The guides page says the same thing out loud.