How to rank on Google now
What changed when answers replaced links, and how to structure a page so both a crawler and an answer engine can use it.
Read the guideGuides worth
finishing.
Practical writing on SEO, AI search, performance and lead generation. Each one answers a question properly, with the specifics most articles leave out.
How we publish
3guides, not a content calendar
0posts written to hit a word count
0email walls or gated downloads
A short list on purpose. We would rather publish four things worth reading than forty that are not.
Latest guides
Ten lead generation strategies that actually work
Why reply speed beats budget, what to fix before increasing spend, and the follow-up that recovers the leads you already paid for.
Read the guideHow to get a 90+ PageSpeed score
What genuinely slows a site down, what to fix first, and how to hold the score after launch instead of losing it in a month.
Read the guideNothing in that category yetWe publish when we have something specific to say. Try another filter.
What we write about
Three subjects, chosen deliberately
We write about the work we actually do. Anything outside that would be us summarising other people, which is what most agency blogs already are.
Search, now that it answers
Ranking used to be the finish line. Now an answer appears above the links and the click often never happens. We write about structuring pages so an answer engine can quote you, and about which queries still send traffic worth having. Read the service page for SEO and AI search.
Performance you can measure
Speed is the one improvement that helps every other thing you spend money on: rankings, ad cost, conversion, and whether a crawler can read the page at all. We publish the specific fixes and the order to do them in, with numbers rather than adjectives. See web development.
Enquiries, and what happens to them
Most businesses do not need more traffic. They lose the enquiries they already paid for, usually to a slow reply or a form nobody follows up. We write about response speed, qualification and follow-up, because that is where the cheapest wins are. See lead generation.
Want this applied to your own site?
The guides tell you what to do. If you would rather it was done, tell us where you are now and what needs to happen.