Logo Maker
Build a clean wordmark and download it as SVG — the format a printer, a sign maker or a developer will actually ask you for.
This makes a type-based wordmark — a name, set well, with an optional simple shape. That is what most small businesses actually need. It does not draw custom illustration, and no free tool does. If you need a designed symbol, that is a person's job, not a generator's.
Give the SVG to anyone printing or building anything. It stays sharp at any size, from a business card to a van.
Why SVG matters more than PNG
SVG is instructions, not pixels. Scale it to a billboard and it stays perfectly sharp. Every printer, sign maker and developer will ask for it first. The PNG is for places that cannot take SVG — some social profiles, some older systems.
A caveat about typefaces
The SVG references a font by name, it does not embed it. On a machine without that font installed, it falls back to something similar. For anything going to print, ask your designer or printer to convert the text to outlines first — one click in any vector editor, and then it is fixed forever.
When a wordmark is enough
Most of the brands you can name are wordmarks. A well-set name in a considered typeface, used consistently, beats a mediocre icon every time. Spend the money on using it consistently rather than on drawing it.
When it is not
If you need an app icon, a favicon that reads at 16 pixels, or a symbol that works without the name beside it — that is design work, not generation. It is what our brand packages cover.
Need the full identity?
Logo suite, colour and type system, editable source files and guidelines so it stays consistent. From $400.
See design packages →